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Can truth be a business model?
Truth cannot be sold. It can be researched and found if you want to.
Truth is not a business model, but truth-seeking is a much-needed and rare skill paid into the currency called trust. And trust has much deeper roots than misinformation.
Because Truth has never been a business model so far, it's not something that you would normally go for. Do you see "truth" in a job description? Actually, if you ask someone about their relationship with the truth, you may end up with some vague statement. That happens because values are not seen as soft skills, can't be measured and when those who have that skill/value do not have a shared home. But actually, values make the difference.
Fortunately, things evolve and environmental truth can now benefit from a growing new generation that embraces a values-driven culture, incorporating change and sustainability into their critical thinking. This new generation must be consistent and relevant to the legions of deniers or disengaged citizens out there who have multiple reasons for ignoring environmental issues, each requiring a different approach, all in urgent need of a more freely available verified truth:
The "happy not to know" legion
They suspect the environment may be at risk of destruction but think that the elements they dispose of are not enough. They feel that the environment is not their priority.
The "I know enough" legion
They are convinced to possess all the available information and consider that it does not justify further action.
The "I know what I need to know" legion
They are proud of their knowledge and understanding of facts. Presented with the evidence, they avoid taking it into consideration.
The "I know and I hide" legion
They purposefully omit information, typically due to economic reasons or benefits.
Policymakers, funding and research converge where media attention and societal dynamics drive them. The environmental agendas that Governments recognize rely therefore on the ability to disseminate knowledge simultaneously, transversally and consistently across all levels of society.
Siloed knowledge management systems and elitist bubbles clearly do not serve the scope. Knowledge shall flow and grow across ecosystems in an open, incorruptible way fed by knowledgeable participants and innovators from science, technology, policymaking, strategy and academy. Misinformation can spread faster, but trust has much deeper roots. That's where AOTs position themselves. In this sense, we are making Truth a business model.
Updates
1. The Green Truth Conference We are working hard to give to AOT and Environment innovators, savvies and the future generation of environment savvies a hub to showcase innovation, hire, meet discuss and present. The Green Truth Conference is on its way, the first four days will cover Decarbonization, Climate Change, Sustainable Food and Clean Air, and Clean Water. Stay tuned for more details or keep in touch with the team at contact@tiiqu.com (specify "Green Truth Conference" in the object).
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2. New entries: Despite the slow-down of activities due to Christmastime, we arranged to have a new entry in the scientific team: welcome Reza! We also welcome Nataliya May and Misi Ogunbodede now working on the GreenTruth Conference.
3. Reminder: On Jan.23 On air the first episode of the new TiiQu Talk Podcast -Editor Alexis Crisp. The topic discussed: the future of food
4. A few new pages added to the Library of truth, here is the complete list Compostable plastic here Plastic waste management here
Cloud Seeding here
Nature-positive urban development here
Food production impacts here
Marine and coastal habits here
COP27 decision documents | Global environment facility here
COP27 Paris Committee on capacity building for 2022 here
Clean energy investments here
Cities' impact on nature here
Biodiversity Decline here
Biodiversity indicators here
Soil biodiversity here
Plants diversity here
Impact of biodiversity on malnutrition here
Drivers of biodiversity loss here
No Net Loss in biodiversity (NNL) here
COP27 Documents | Report of the Paris Committee on Capacity-building for 2022 here
COP27 Documents | 5th Biennial Assessment and Overview of Climate Finance Flows here
COP27 Decision documents - Revision of the UNF CCC reporting guidelines here
Clean energy investments here
Warsaw International Mechanism for Loss and Damage here
Treaty implementation and compliance here
Standing Committee on Finance here
The Green Climate Fund here
Emissions Global Landscape 2022 here
The climate change glossary here
Decarbonization in Japan here
Decarbonization Day: MARS here
Adaptation Agenda here
Climate change evidence here
Innovative finance here
Investment emissions here
Elements of reform here
Assessing and measuring risk and cost of capital here
Debt sustainability here
Insure against shock here
The carbon credit scheme here
Private philanthropy and aligning financial flows here
Finance for climate action here
Food security here
Just transition here
Youth Day -Youth Global issues here
You can join other AOT and play your part, learn more today F.A.Q. about the QuTii project We come back with Next Newsletter Monday 15 January. (On LinkedIn or here)
And now is the time for AOT cartoons by Niccolo' Smaldone, enjoy Episode n.6 Watch the entire story
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